Business: Newly developed e-Commerce store – www.blykalm.co.za
Business Model - The company is a 100% ecommerce store, no brick and mortar presence. The company do not keep stock, when it receives an order, it orders the product from the supplier and deliver to the customer. With this model, business costs is extremely low, which enables the shop to compete at lower margins than its competitors.
Reason For Sale - Owner has other business interest and do not have time to market and grow the store. The store needs someone who is able to spend time on marketing and development. I believe, initially one person would be enough.
What do you get:
Fully functional ecommerce shop
Catchy domain name
Great ecommerce software with 100’s of great features (see some of the features below)
Connection with various product suppliers
Shipping set-up with one of the most cost effective and reliable courier companies in South Africa.
Already operational social media pages - Facebook, Google +, Twitter, Linkedin, Instagram
Tools to manage your social outreach - Engage with people across all the above accounts on one dashboard, Send one post and it goes to all your accounts, Schedule messages to be post ahead of time, Basic realtime reports of the results of your reach across the social web.
Newsletter builder to create, send, and track email newsletters. Flexible design templates to build professional Newsletter. Get insight about subscribers - engagement, website activity, etc. Reporting on how your newsletter are performing. Send time optimization recommends the best send time within 24 hours of your selected delivery date, determined by your specific list's engagement data
Including a mailing list of 1800 people.
Some Software Features
Catalogue Management - Unlimited categories and subcategories, unlimited attributes (sizes, colors, etc.), Unlimited product combinations, Catalog reminders (empty pages, inactivated products), Sell downloadable products: MP3’s, software, etc.
Product Display - Compare products, Add products to a wishlist, “Send to a friend” option, Customer reviews, Social sharing buttons (i.e. click on a product and share on Facebook etc. No need to spend hours creating Facebook adds)
Marketing - Automated follow-up email, Product Reviews, Newsletter subscription, Loyalty program, Refer-a-friend program, Setting price rules – different prices for different customers, Bundle products, Create Coupons / Vouchers,
Site Management - One click upgrade
Advantages of this business
Can be run from home
Practically no fixed cost, only fixed cost is: i. the annual web hosting and domain name renewal which currently sits at +/- R400 per year. ii-Internet connection iii Telephone
No demanding retail hours - Although the shop is “open” 24 hours, you don’t have to be available 24hours.
Automated Invoicing - When you receive an order you automatically get an e-mail advising you about the new order and that payment was received successfully. The customer gets an order acknowledgement e-mail, plus an invoice. This gives you the time to react the logistics a bit later.
Not bound by local area as with brick and mortar store. You can sell country wide, even internationally.
You can sell unlimited products - Personally I think there is an opportunity to bring in more gaming products. (games, mouse, keybord, computers, headphones, etc)
Risk is less than brick and mortar store - No monthly rental contracts, No stock that is not moving, No staff issues
Ecommerce growth driven by smart phones - Current retail growth is around 4% per year, whereas ecommerce growth is around 30% per year.