Prominent Cricketers of 1938. Full set of 50. Excellent condition. Issued by Ogden’s. NOTE: correct cards in the pic but this set is UNFRAMED.
These cigarette cards are authentic and were issued with packs of cigarettes during the 1930s.
Cigarette cards were first introduced in the 1880s as stiffeners for crushable packs. At the start of the 20th century the major cigarette companies began to produce cards to promote their brands.
So intense was the competition between the companies, that in the 30s and 40s, each card cost more to produce than the cigarettes in the packet.